Warner Bros Enters NFT Space With Lord Of The Rings Project

October 22, 2022
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Warner Bros. Discovery became the first major film studio to offer for sale a nonfungible token bundle. Their NFT is The Lord of the RingsThe Fellowship of the Ring. It dropped last night, October 21st.

Welcome to the Warner Bros ' MovieVerse'. 

Warner Bros. Discovery has teamed up with Web3 company Eluvio to develop the NFTs. This is a world first and one that is likely to set a trend. Each NFT features a 4K copy of Peter Jackson's Lord of the Rings film, including behind-the-scenes footage, exciting stills, plus exclusive film-inspired assets.

Details About the Drop

Eluvio hosts the NFTs on its blockchain. The blockchain is Ethereum-compatible, and the tokens went live yesterday evening. Michelle Munson, CEO at Eluvio, said, "The core digital assets themselves, not just the token, are on the blockchain." They're both owned and attested to, and all of the streaming that you'll see with the film is authorized and distributed from blockchain."

[Learn about blockchain technology in our beginner’s guide

The Eluvio Content Blockchain

The Eluvio blockchain is a new decentralized platform for internet content. This advanced technology allows users to own their content and data. It is simple to use, extraordinarily high-performance, and efficient. It consumes less than ten times the resources of traditional content networks. The owners built Eluvio for the creator's economy.

image depicting the Eluvio blockchain, the technology behind the Warner Bros NFT.

The Future of NFTs and Digital Ownership

In many ways, this link-up between Warner Brothers and Eluvio points to the future of digital ownership. NFTs have surged into the public conscience recently. 

Rapidly growing sales, eye-watering prices, and celebrity endorsements fuelled their popularity. In the USA, everyone, from Snoop Dogg to Melania Trump, has been releasing their own NFT collections. As soon as NFTs became utilized, it was evident that this is a technology with an enormous future. 

The monetary value of all art forms hangs on their desirability. So the future value of NFTs is an unknown quantity. However, as more artwork in the form of paintings, music, or in this case, a movie becomes available, some of them will become collector items. This is where their future value lies. 

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